There were more than 112 million blogs as of March 2008 with new blogs being created at a rate of 175,000 per day and 1.6 million new blog posts per day according to Technorati, a blog tracking website.
How many of these are focused on energy, natural resources or commodities is anyone’s guess- but it is a big number.
And how has the blog caught on as a corporate communication tool in energy and utilities? UtiliPoint has observed a growing trend among software vendors in the space to add a blog to their website as well as among mainstream publishers and even some Utility companies.
This survey was conducted to establish just how much influence blogs have in the space and how important a tool they are becoming for corporate communications. The survey seems to demonstrate that blogs in the energy industry are beginning to gain in importance both as an information source and as a promotional device.
